CMO 2.0: Revenue is a team sport at Kensington Palace

Reimagining the CMO–CRO alliance for growth

The traditional baton-pass between marketing and sales is becoming a thing of the past. Today’s high-performing companies blur the lines—co-owning pipeline, customer intelligence, and even brand narrative.This Food for Thought lunch, part of our CMO 2.0 series, explores how CMOs and CROs are evolving from adjacent functions to co-pilots of a unified growth engine.

Join HotTopics and fellow senior marketing leaders for a quintessential Food for Thought debate at Kensington Palace, followed by a relaxed afternoon tea and Pimm’s, with the option to enjoy a private tour of the Palace. Expect honest, thought-provoking discussion and valuable networking—all in a truly iconic setting.

We’ll tackle:

• Shared goals, not just shared blame
• Dealing with tension – Conflict as a feature, not a flaw
• Narrative consistency across the buyer journey
• Account intelligence as a strategic asset
• Post-sale continuity – Why growth doesn’t stop at closed-won

Food for Thought at Kensington Palace

• Location: Kensington Palace, London
• Date: 3rd July 2025
  
• Time: 1:00 PM - 2:30 PM BST
• Your Hosts: Abi Labaton, Director of Event Production; and Peter Stojanovic, Editor at HotTopics.

Agenda

• Food for Thought: 1:00 PM - 2:30 PM BST
• VIP Tour (Optional):  2.30 PM - 3.30 PM BST

Who can attend?

This event is designed for senior marketing leaders in the technology space who are keen to connect, share, and shape the future of B2B growth. Seats are limited—reserve yours early.

Food for Thought sessions are exclusive gatherings, tailored for a select group of leaders, providing a unique space to discuss topics vital to the C-suite. The insights shared during this event will be turned into a HotTopics Whitepaper to share these valuable perspectives with a global audience of 19,000 C-suite executives, equipping them with your essential industry insights. The session is recorded under Chatham House rules to ensure good quality, candid conversation.

Secure your seat at the table

Secure your seat and join peers in enjoying expert debate in a superb atmosphere and dining experience. Places are limited.