Has the obsession with short-term pipeline ruined real growth?
HotTopics C-Suite Exchange
The pressure to show quick revenue is higher than ever. But obsessing over short-term pipeline often quietly destroys the brand strength you need to grow tomorrow.
Most organisations have become brilliant at harvesting existing demand, but terrible at creating new markets altogether. This session tackles that tension head-on.
Starting with a speaker presentation followed by an open debate, we’ll look at how senior marketers defend long-term investment, what evidence actually sways boards, and whether we've relied a bit too much on short-term attribution.
Event details
📍 Location: Virtual
🗓 Date: 10th December 2026
🕛 Time: 4:00 PM – 5:00 PM
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