Where B2B marketing creates competitive advantage now

Rethinking events, insight, and customer intelligence in an AI-driven world.

HotTopics C-suite Exchange in partnership with 

AI is driving down content production costs, but audience attention is fragmented across more channels than ever. That leaves traditional B2B playbooks-relying purely on volume, speed, and sheer output—struggling to keep up.  

It is time for a rethink. Forward-thinking leaders are transforming events, engagement strategies, and collaboration tech from simple one-off lead drivers into ongoing engines for proprietary insight, reusable IP, and first-party customer intelligence. When done right, everyday customer conversations become powerful strategic signals for the whole business.  

In partnership with Zoom, this HotTopics C-Suite Exchange looks at how B2B marketing leaders are building organisations to secure a lasting competitive edge through genuine customer engagement.  

Event details

📍 Location: Virtual

🗓 Date: 17th September 2026

🕛 Time: 12:00 - 1:00 PM BST

👥 Hosts: Peter Stojanovic, Editor, HotTopics

Apply to join