The Transformation Workshop: Building better C-suite relationships

Turn buyer insight into a practical next move

HotTopics Transformation Workshop

An exclusive, invitation-only workshop for senior B2B technology marketing and sales leaders.

Building a relationship with a CIO, CTO or CISO takes more than a compelling product story or polished pitch deck.

Following the launch of the HotTopics Tech Buyers’ Shortlist 2026, this focused workshop brings together a small group of leaders to tackle the real barriers they face when building relationships with C-suite buyers.

Ian Cohen, HotTopics Hall of Fame member, former CIO, board adviser and NED, will share his perspective on what earns the attention and trust of time-poor technology executives.

Participants will then work through relationship challenges in small groups led by Ian and Doug Drinkwater, Editorial and Strategy Director at HotTopics.

HotTopics Transformation Workshop

Ian Cohen, HotTopics Hall of Fame member, former CIO, board adviser and NED

You’ll leave with a stronger understanding of what senior technology buyers value, fresh perspectives on a live relationship challenge and a clear action plan for moving one priority C-suite relationship forward.

Event details

📍 Location: Virtual

🗓 Date: 26th November 2026

🕛 Time: 

• 🇺🇸 Pacific: 8:00–9:00 AM PDT
• 🇺🇸 Eastern: 11:00 AM–12:00 PM EDT
• 🇬🇧 London: 4:00–5:00 PM GMT

Apply to join

An exclusive, invitation-only workshop for senior B2B technology marketing and sales leaders.