The Tech Buyer’s Shortlist: What enterprise tech leaders really want

Turn buyer insight into a stronger go-to-market strategy

HotTopics Marketing Meetup

An exclusive Meetup for B2B technology sales and marketing leaders, featuring the first reveal of the HotTopics Tech Buyers’ Shortlist 2026.

What do enterprise technology leaders value, where are they investing and which providers earn their trust?

HotTopics gathered insights from 125 enterprise technology leaders responsible for an estimated $8bn in annual technology budgets to understand their priorities, expectations of providers and the companies they trust and recommend.

Doug Drinkwater, Editorial and Strategy Director at HotTopics and lead author of the research, will translate the findings into clear implications for sales and marketing strategy.

He will be joined by Marina Spyrou, CIO at PPFA, Mark Bramwell, CDIO at Saïd Business School, University of Oxford; Mark Adjei, Head of Cyber Security Risk UK, Banking and Financial Services and Yuri Aguiar, SVP & CTO, Tokio Marine North America Services. Together, they will share the buyer perspective and answer questions from the group.

Speakers:

Marina Spyrou, CIO at PPFA

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yuri Aguiar, SVP & CTO, Tokio Marine North America Services

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mark Adjei, Head of Cyber Security Risk UK, Banking and Financial Services

 

 

 

 

 

 

Mark Bramwell, CDIO at Saïd Business School, University of Oxford

 

 

 

 

 

 

 

 

 

 

 

 

Event details:

📍 Location: Virtual

🗓 Date: 22nd October 2026

🕛 Time:

• 🇺🇸 Pacific: 8:00–9:00 AM PDT
• 🇺🇸 Eastern: 11:00 AM–12:00 PM EDT
• 🇬🇧 London: 4:00–5:00 PM BST
  
  

We will also reveal the HotTopics Tech Buyers’ Shortlist 2026, highlighting the providers enterprise technology leaders recommend, why they stand out and what others can learn from them.

Apply to join