What the findings mean for your go-to-market strategy
HotTopics Marketing Meetup
An exclusive Meetup for B2B technology sales and marketing leaders, featuring the first reveal of the HotTopics Tech Buyers’ Shortlist 2026.
HotTopics has gathered insights from 125 enterprise technology leaders responsible for an estimated $8bn in annual technology budgets, exploring their priorities, where they’re investing, what they want from providers, and who they trust and recommend.
Doug Drinkwater, Editorial & Strategy Director and lead author of the research, will unpack what the findings mean for your go-to-market strategy. He’ll be joined by Mark Bramwell, CDIO at Saïd Business School, University of Oxford, and Mark Adjei, Head of Cyber Security Risk at HSBC, who’ll share the buyer perspective and answer questions.
We’ll also reveal the HotTopics Tech Buyers’ Shortlist 2026, highlighting the providers enterprise technology leaders recommend and what others can learn from them.
Event details
📍 Location: Virtual
🗓 Date: 22nd October 2026
🕛 Time:
- 🇺🇸 Pacific: 8:00–9:00 AM PDT
- 🇺🇸 Eastern: 11:00 AM–12:00 PM EDT
- 🇬🇧 London: 4:00–5:00 PM BST
Apply to join
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