Should business strategy drive data strategy?

C-suite Exchange:

Should business strategy drive data strategy—or the other way around?

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As organisations become more data-driven, it is becoming more urgent to determine whether business strategy should drive the organisation's data strategy, or vice versa. Traditionally, business objectives have set the course, with data strategies shaped to support those goals. But with the rise of real-time analytics, AI and data-driven decision-making, many argue that data should now inform and shape business objectives from the outset. 

In this debate, senior leaders will consider whether the old hierarchy still holds or whether data teams should take a more assertive role in strategic planning. Should the business set the vision, or should data unlock the vision? Is alignment still enough, or do we need integration at the core? This session invites executives to explore whether current models are helping or hindering their ability to compete in a world where speed, intelligence, and adaptability are non-negotiable.

Event details:

📍 Location: Virtual event
🗓 Date: 19th August 2025
🕛 Time: 12 - 1 PM BST

👤 Host: Peter Stojanovic, Editor of HotTopics

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