Rewriting the partner marketing playbook

What works now, what scales next

HotTopics Food for Thought, in partnership with 

Partner marketing is at an inflection point. 

Join senior partner marketing leaders at an exclusive Food for Thought to explore how the discipline is evolving, where traditional approaches are falling short, and what it takes to drive measurable impact in 2026.

Hosted at The Swan at Shakespeare’s Globe Theatre, this intimate morning event will bring together decision-makers for candid discussion, practical insight, and peer-led debate on the issues shaping the future of partner marketing.

Across a fireside chat and breakout roundtables, we’ll tackle three of the biggest challenges facing partner leaders today:  

- Proving ROI

- Scaling partner enablement, and

- Understanding where automation and AI can genuinely accelerate outcomes—and where they cannot.

Expect sharp conversation, honest perspectives, and actionable takeaways from peers navigating the same pressures around growth, attribution, activation, and scale.

Event details

📍 Location: The Swan, Shakespeare’s Globe Theatre, London

🗓 Date: 12th May 2026

🕛 Time: 9:00 - 12:00 PM BST

👥 The Hosts: Peter Stojanovic, Editor, HotTopics

Apply to join