How to build the AI-native marketing organisation

AI is not replacing marketers. It’s creating new marketing

HotTopics C-suite Exchange, in partnership with

Generative and agentic AI are already changing the nature of marketing. Whether the CMO or marketing director knows the full extent of this change is another matter.

From copy, campaign management, workflow automation and design through to reimagined GTM, AI is expediting marketing productivity and scalability while changing (and challenging) the required internal skillsets.

At the same time, AI’s rise presents its own conundrum for marketers, not just skills, but issues around brand safety, governance, regulation and security.

In this HotTopics C-Suite Exchange session, in partnership with Demandbase, we explore how AI changes marketing organisation structures, where the line is between replacing and augmenting roles, the challenges that must be overcome, and how to measure what success really looks like.

Event details

• Location: Virtual
• Date: 10th June 2026 
• Time: 1:00 - 2:00 PM
• The Hosts: Doug Drinkwater, Strategy and Editorial Director, HotTopics
  

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