From agents to outcomes: Who is accountable for customer trust?

When AI agents miscommunicate, who owns customer trust?

HotTopics C-suite Exchange in partnership with 

AI assistants are being deployed rapidly across sales, service and operations. But this creates a significant risk: fragmented customer memory.

When agents draw on different data or fail to share context, the customer experience can quickly break down. This raises an uncomfortable question: when conflicting information leads to poor outcomes, who is accountable?

This HotTopics C-suite Exchange brings together senior peers to discuss whether responsibility for data quality, AI errors and safety sits with the CIO, Chief Data Officer or business unit leader.

Join Doug Drinkwater and a small group of technology leaders for a practical discussion on where responsibility sits and how organisations can protect customer trust as AI agents scale.

Event details

📍 Location: Virtual

🗓 Date: 23rd September 2026

🕛 Time: 12:00 - 1.00 PM BST

👥 The Hosts: Doug Drinkwater, Editorial and Strategy Director, HotTopics

This HotTopics C-suite Exchange is part of The Agentic Enterprise, where HotTopics and Salesforce bring technology leaders together through events and peer insights to explore how organisations can balance innovation with control, speed with security and automation with human ingenuity.

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