Eric Smuda

Eric Smuda is an award-winning customer-obsessed, data-driven leader with global success leading large-scale CX transformations with particular expertise in the financial services, technology, travel and SaaS industries. With a career spanning leadership roles at Likewize, Hertz and Avis Budget, and consulting with numerous Fortune 500 companies, Eric is a recognized authority in customer experience strategy, voice of customer, and experience delivery. He holds an MBA in Marketing from Southern Methodist University and is known for his ability to drive growth through better customer experience and retention. Eric frequently speaks at industry events and is a passionate advocate for CX as a growth engine.