Live broadcast: Beth McDonnell, EVP & Chief Marketing Officer, U.S. Bank
Join Hot Topics as we sit with Beth McDonnell, the award-winning marketer and current EVP and chief marketing officer of U.S. Bank.
With a multi-hundred-million dollar annual marketing budget, McDonnell plays an instrumental role in building capability and bringing state of the art marketing practices to the bank. Her skill set includes: driving client acquisition, brand development, sponsorship, direct marketing activation, multicultural marketing, social media, and digital and mobile marketing.
This interview focuses on the digital and mobile strategies of her marketing practices, as we learn exactly how focused the bank is on the handheld channel.