Live broadcast: Interview with Mark Allsop, Chief Digital Marketing and Information Officer, Merlin Entertainments
In this interview with Mark Allsop, HotTopics.ht asks how Merlin Entertainments approaches innovation as an industry-leading business. Is continuous improvement more effective than digital transformation? And how should a company invoke a culture of iterative innovation in an increasingly dynamic world?
This interview is part of ‘I.T. and the Infinite Game’, a series brought to you by Rackspace.