Learn from Relative Insight CEO Ben Hookway
Ben Hookway is the CEO of Relative Insight, a company that uses law enforcement grade technology to model language, and then uses data models to help its clients make the most of communication. They analyze both brand language and consumer language, providing actionable insights for rapid impact.Built on 10 years of R&D at Lancaster University, the technology was originally designed to find and track criminals online for child protection and intelligence agencies (where it continues to operate).
Find out how their unique technology helps brands like Ogilvy, Saatchi&Saatchi, Havas, and Microsoft.
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