There’s a critical marketing dilemma that confronts talent managers and HR folk in an age where products and brands seem interchangeable.

How can differentiation – the key to making your brand pull in the best talent – be achieved? How can a brand be made to stand apart from its competitors so that it will be chosen by the best candidates, and chosen again?

We’ll be exploring this and more in this week’s edition of the people matter series with Hot Topics Contributing Editor, Karen Rivoire. She’ll be sitting down in this exclusive live video interview to discuss with Michael Erisman, DocuSign’s VP, Global Human Resources exactly how he utilizes purpose and employee voice to differentiate the company brand.