Inside Mars Global Food CMO’s content strategy
By asking a few simple questions, Mars' Global Food CMO, Silvia Davila, produces work that truly resonates with its consumers.
By asking a few simple questions, Mars' Global Food CMO, Silvia Davila, produces work that truly resonates with its consumers.
Brands with a clarity of purpose financially outperform those without.
Unilever announced its global ambition for all of its brands to shift advertising away from stereotypical portrayals of gender. Here's how it plans to do it.
All art and no strategy do not make for good content marketing.
Google partnering with Nestlé to rebrand its Android OS proved the virtue of treating online and offline marketing as one and the same.
