The nomination window for HotTopics’ B2B CMO 100 2023 is officially open.
Closing date: Nominations now closed
It is time once again to nominate your B2B marketing leader in the technology sector, and help us define, uncover and celebrate B2B CMOs from all over the world advancing their businesses using marketing best practices, supporting their teams during this unpredictable market and furthering the scope of marketing’s potential.
Compared to their B2C cousins, B2B marketing leaders typically receive less recognition for their work. That has been changing however as communities like HotTopics continually push and promote B2B excellence. In the technology sector, innovation in B2B marketing practices has allowed these leaders to broaden the scope of their work and dive deeper into their data to build more personalised, account-based relationships. On the other side, the client is far savvier in their expectations. Their demands feel more attuned to an individual customer, rather than the global behemoths with whom these leaders are used to working.
We at HotTopics are once again seeking to address this imbalance by showcasing the B2B marketing community’s innovation and hard work. The B2B CMO 100 2023 is the latest opportunity to celebrate our B2B marketing professionals in the technology sector. Of course, they require your nomination to ensure they are recognised.
We will collect your nominations and pass them over to our official judges, marketing heavyweights in their own right, who will be formally announced very soon, who will have the last vote on the final 100.
The judges and HotTopics are looking for your nominations who fit the following criteria.
B2B CMO 100 2023 criteria
- Currently a CMO, leading a team within a B2B marketing organisation, within the technology sector;
- Leading the industry in the use of new technologies and strategies to drive innovation within the marketing function;
- Is a vocal ambassador for the B2B marketing community
- Using best practice data, insight and research to deliver great experiences, brand recognition and customer experience
- Demonstrating sound leadership and team management skills as a C-suite leader
As we have detailed in the past, B2B marketing leaders have seen their stock rise steadily over the last five years. The global pandemic has tested their resolve and ingenuity like never before, too. Businesses, and the brand exposure they must maintain over now countless channels, have more opportunity than ever before to connect with customers, build relationships and hone their communities. The risks have also increased: authenticity is paramount and the industry is far better now at catching out greenwashing, amongst others. A fraught geopolitical landscape and social media digiscape also threatens to trip any brand, B2B or otherwise, that mis-steps.
CMOs have always held the rudder that steers their business’ brand, but B2B CMOs have just as delicate a dance within their own industries. They are still required to nurture vital relationships with clients and suppliers, building productive partnerships for the benefit of the wider business. That influence means this increasingly important member of the executive team, core to the development of the business, requires equal parts scrutiny and celebration.
B2B CMO 100 2023 winners will be invited to an exclusive hybrid event for marketing leaders, The Studio, at Abbey Road Studios in London, on May 15 2023. The agenda will include executive networking and thought leadership, sharing insights and innovation with their peers in filmed roundtable discussions that will be published across HotTopics to a global audience.
Closing date: Nominations now closed