With The Global Top 100 Marketing Leaders in Technology, once again HotTopics.ht is on a mission to define, uncover and celebrate B2B CMOs doing excellent work. And we need your help.
Compared to their B2C cousins, B2B marketing leaders have historically received limited recognition for their efforts. That has been shifting however in favor of the latter group. Innovation in marketing practices has allowed these leaders to broaden the scope of their work and dive deeper into their data to build more personalized, account-based relationships. On the other side, the client is far savvier in their expectations. Their demands feel more attuned to an individual customer, rather than the global behemoths with whom these leaders are used to working.
Regardless of this evolution, HotTopics.ht has always sought to address this imbalance by showcasing the B2B marketing community’s innovation and hard work. The B2B CMO 100 2022 is the latest incarnation of that balance redistribution. Of course, they require your nomination to ensure they are recognized.
We will collect your nominations and pass them over to our official judges, marketing heavyweights in their own right, who will be formally announced very soon, who will have the last vote on the final 100.
The judges and HotTopics.ht are looking for your nominations who fit the following criteria.
B2B CMO 100 2022 criteria
- Currently leading a team within a B2B marketing organization within the technology sector;
- Been trailblazers in the use of new technologies to drive innovation within the marketing function;
- Been an ambassador for the B2B marketing community inside and outside of their own organization;
- Harnessed data and insight, respectively, for business growth, and customer experience and welfare;
- Demonstrated empathetic leadership to help shape a more inclusive future of work.
Yes, B2B marketing leaders have seen their stock rise steadily over the last five years. The global pandemic has tested their resolve and ingenuity like never before, too. Businesses, and the brand exposure they must maintain over now countless channels, have more opportunity than ever before to connect with customers, build relationships and hone communities. The risks have also increased: authenticity is paramount and the industry is far better now at catching out greenwashing, amongst others. A fraught geopolitical landscape and social media digi-scape also threatens to trip any brand, B2B or otherwise, that mis-steps.
CMOs have always held the rudder that steers their business’ brand, but B2B CMOs have just as delicate a dance within their own industries. They are still required to nurture vital relationships with clients and suppliers, building productive partnerships for the benefit of the wider business. That influence means this increasingly important member of the executive team, core to the development of the business, requires equal parts scrutiny and celebration.
Following the nomination process and publication of the final B2B CMO 100 2022, the successful B2B marketers will be invited to a thought leadership event, The Studio, for an exclusive day of executive networking, roundtable debates and thought leadership, to share insights and innovation with their peers in an invite-only setting.