Join Sakina Najmi, CMO, Sandvik, Jason Fletcher, Executive Creative Director, gyro UK and Steven Goddard, Marketing Lead EMEA, Dell Technologies, as they debate this crucial strategy.
Partnered with gyro UK, filmed at The Studio.
Part 5: How can great storytelling transform a brand?
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The theory of storytelling holds up as a marketing strategy, but what practical results can brands expect?
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