Account

Name

Company Name

Job Title

Logout

Part 4: Is storytelling a key B2B marketing strategy yet?

David White

5th March 2020

Play

Uncategorised

Consumer marketers are well-versed in the value of storytelling. Have B2B marketers caught up?

Sakina Najmi, CMO, Sandvik, Jason Fletcher, Executive Creative Director, gyro UK and David White, marketing consultant and moderator at The Studio, discuss.

Partnered with gyro UK, shot at The Studio.

CHANNELS

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Others

Sign In

Enter your email address and password to sign in to your account and discover the latest content produced with some of the world's most influential business leaders.

Let's get your back in your account.

Please enter your email address below. If it’s associated with an account you will receive an email with a link to reset your password.

Become a member of our community today to get free access to:

Premium Thought Leadership

Exclusive Editorial Insights

Apply to be a speaker in our The Studio event series to get free access to:

Premium Thought Leadership

Exclusive Editorial Insights

Let's get your back in your account.

Please enter your new password here to regain access to your account.

Update Your Profile Details

Become a Partner

Account

Become a member of our community today to get free access to:

Premium Thought Leadership

Exclusive Editorial Insights

Popular Stories

Marketing Leaders Movers & Shakers: January Edition

Masayoshi Son: The CEO who lost $70bn in a day before conquering the world

10 Chinese phone makers transforming the industry

How to Accelerate Your Cloud ROI

How to Optimize Your Infrastructure

Sustainable Leadership for the Technology Function

CHANNELS