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“Creativity is doing first what everyone else will do next”

The award-winning creative designer shares his views on creativity, where it will be in 10 years' time and even who Hot Topics should chat to next on this dynamic topic.

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

Next in the series: Eco Moliterno, chief creative officer for Latin America at Accenture Interactive.