Cambridge Analytica‘s advanced data analytics captures nuanced information on individuals and online communities so its clients, typically involved within political campaigns, can act upon the data accordingly – often to influence voter behavior.
In this part of their conversation, Dido Harding, chair of NHS Improvement and former CEO of TalkTalk, asks the technology firm’s CEO, Alexander Nix, if its technology, “can do anything that as a society we shouldn’t allow?” Watch his answer, above.
Dido Harding spoke to Alexander Nix as part of Hot Topics’ Future Proofing Britain series.
