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Creative Innovation, Episode 2: Yonca Brunini, Google EMEA CMO

Yonca Brunini, Google's EMEA CMO, says that part of marketing's importance lies in helping bolster internal understanding as to who users are, and what they want from the product.

Marketing’s role at Google is far more intricate than educating consumers about its latest product releases and features. Instead, its EMEA CMO, Yonca Brunini says it is about helping every function within the Silicon valley behemoth understand users better.

Put this in the context of an engineering led company like Google, with an unfathomable amount of customer data, and amazing things can be achieved. We spoke to Yonca about how she came to this realization after joining from Unilever.