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The neurodiversity conversation that hasn’t happened yet

Marketing teams are typically made up of a combination of left and right brain thinkers. But what impact can the extreme versions of those two camps have on innovation?

Everyone needs to become more digital as marketers, says Mark Evans, CMO of Direct Line Group. Though he believes that rather than bucketing people into either the creative or analytical side of marketing, workplaces should enable people to be the best possible version of themselves. He suggests innovation and ultimately breakthroughs will come from the ‘edges’ and is hoping to build a ‘neurodiverse’ marketing team that leverages the abilities of those with more extreme neural conditions.