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Why HSBC’s marketing efforts had “great personality but no self awareness”

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HSBC's CMO, Chris Clark, sits with the former CMO of Barclays, Andy Brent, to discuss his tenure at the marketing helm of the banking giant.

Targeted marketing messaging to highest potential customers, building emotional connections and doing it all at the right moment are going to be examined as part of this discussion between Chris Clark and Andrew Brent. It forms part of a wider series, called the Growth Paradox.

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